Resources – Shirley’s Articles For Reprint
Business Writing at Work – The Rules Have Changed
We are all writing more than ever now. We depend on our business writing skills to influence, persuade, encourage, collaborate, and to lead. However, most people don’t really notice the quality of the writing they read – they simply react positively, negatively, or not at all.
If you have ever wondered if there’s a better way to write your messages so they get better results, there is! Here are three of the new rules for effective written communication:
1. If you can say it, you can write it
We connect with the world today largely through e-mail, web sites, blogs, texting, and social media. With all these channels we have only bare facts, without tone of voice, facial expressions, body language, or pauses. It makes sense to use business writing that’s as close as possible to spoken language.
Writing conversationally will give you a great advantage – you put your personality and individuality into your message. This will help you to stand out and make a greater connection with your reader.
2. Write for today, not yesterday
Yesterday’s business writing was passive, wordy, and really dull. It created a distance between the writer and the reader. Today’s writing is more conversational. It’s crisp, clear, transparent, and the personal context makes it more positive and interesting.
Yesterday: Please be advised that a meeting of the Annual Convention Committee will be held on 24 February (Thursday) at 9.30 am. You are required to attend to report on progress made since the last meeting. Kindly advise your availability.
Today: I’d like to hold another meeting of the Annual Convention Committee on Tuesday 24 February at 9.30 am. I hope you can attend to report on the great ideas you mentioned at the last meeting. Please confirm if you can join us.
3. Aim to build relationships with good writing
People will judge you based on what you write and how you write it. In today’s fast-paced, technology-crazy world, it’s essential to come across as a human being.
If you insist on using old fashioned or redundant jargon (Please be reminded, Kindly be advised, Please find attached herewith, above-mentioned, etc) you will obscure the real meaning and will not be adding any personality.
Make your writing positive, stimulating and interesting, add some feeling and a personal touch. Help your readers get to know the real person behind the message.
Here’s one of my videos discussing how you can avoid redundancies and use active voice in your writing. It’s just a few minutes, so please check it out.
Poor business writing damages reputations: Poorly written messages reflect badly on you and your organisation. Poor writing will not clarify your organisation’s products, services, values, policies, beliefs. As a result, business efficiency will be lost, as will opportunities to connect and build relationships with clients, colleagues and stakeholders.
Good business writing makes a difference: Good writing is receiving increasing recognition as an essential business skill. It will give you a huge advantage today. Good writing can help you work more efficiently, build credibility, improve relationships, influence people, win more clients and achieve your goals.
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© Shirley Taylor.
Shirley is a high-energy, high-content speaker who is passionate about motivating individuals to make a real difference in our automated world. With inspiring stories and a fun style, she engages audiences quickly, and encourages them to embrace high-touch as well as high-tech so they can connect with heart.
Shirley has been a trusted member of the professional speaking and training community for many years, and has received several awards for her services in leadership. She served as Asia Professional Speakers Singapore President 2011-12 and as Global Speakers Federation President 2017-18. She has spoken in almost 20 countries all over the world.
Author of 12 books published by international publishers, Shirley has established herself as a leading authority in workplace communication, business writing, and email. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition has sold over half a million copies worldwide and been translated into 17 languages.
If you would like Shirley to speak at your next event, visit shirleytaylor.com.
** The website link to shirleytaylor.com must be clickable to receive permission to reprint the article.