Resources – Shirley’s Articles For Reprint
Five Secrets To Brand Yourself
When you manage your personal branding, people will remember you and associate you with the brand values you wish to convey. If you don’t manage your brand, others will!
Secret # 1: Define your brand
Your brand is what people say you are. Do you know who you are? The image in my past career (though not bad) needed a lift in my new career so I had to redefine what my new brand was. What is your brand and what do you stand for? If you want people to remember you, to buy from you or offer you a job or promotion, you need to present yourself in a way that represents your brand.
Secret # 2: Set your brand goals
Without a goal in mind, the ‘image’ is just superficial.
Secret # 3: Look the part
Our look tells a story about who we are. It conveys the messages, whether intended or not, of what our brand values are. So, what message are you conveying to people with the way you look?
Look in the mirror and ask yourself: what brand value are you conveying through your look, and is it consistent with your intended message?
Secret # 4: Sound the part
In any communication, whether formal or informal, you need to make sure it is representing your brand values. What impressions would you like to leave behind when you communicate?
I often receive emails in SMS language even in an official capacity, and it always gives me an impression that the sender is not professional. Recently, I heard a top official’s address in a major sports event, broadcast to the whole world, and he made some obvious grammatical errors. That left a negative impression on many listeners.
To achieve your goals, review your communication to see if it matches your brand values.
Secret # 5: Act the part
Does the inside of the box match the outside and the messages it conveys? This is about our behaviour in terms of our work habits and interpersonal skills – we know that in the end, action speaks louder than words. It is also about what we don’t say – our body language gives away many secrets about who we really are inside!
If you put in efforts to look and sound good, then don’t miss out on the way you deal with people. That could be the thing that makes or breaks you.
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© Shirley Taylor.
Shirley is a high-energy, high-content speaker who is passionate about motivating individuals to make a real difference in our automated world. With inspiring stories and a fun style, she engages audiences quickly, and encourages them to embrace high-touch as well as high-tech so they can connect with heart.
Shirley has been a trusted member of the professional speaking and training community for many years, and has received several awards for her services in leadership. She served as Asia Professional Speakers Singapore President 2011-12 and as Global Speakers Federation President 2017-18. She has spoken in almost 20 countries all over the world.
Author of 12 books published by international publishers, Shirley has established herself as a leading authority in workplace communication, business writing, and email. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition has sold over half a million copies worldwide and been translated into 17 languages.
If you would like Shirley to speak at your next event, visit shirleytaylor.com.
** The website link to shirleytaylor.com must be clickable to receive permission to reprint the article.