Resources – Shirley’s Articles For Reprint
Five Secrets To Brand Yourself
When you manage your personal branding, people will remember you and associate you with the brand values you wish to convey. If you don’t manage your brand, others will!
Secret # 1: Define your brand
Your brand is what people say you are. Do you know who you are? The image in my past career (though not bad) needed a lift in my new career so I had to redefine what my new brand was. What is your brand and what do you stand for? If you want people to remember you, to buy from you or offer you a job or promotion, you need to present yourself in a way that represents your brand.
Secret # 2: Set your brand goals
Without a goal in mind, the ‘image’ is just superficial.
Secret # 3: Look the part
Our look tells a story about who we are. It conveys the messages, whether intended or not, of what our brand values are. So, what message are you conveying to people with the way you look?
Look in the mirror and ask yourself: what brand value are you conveying through your look, and is it consistent with your intended message?
Secret # 4: Sound the part
In any communication, whether formal or informal, you need to make sure it is representing your brand values. What impressions would you like to leave behind when you communicate?
I often receive emails in SMS language even in an official capacity, and it always gives me an impression that the sender is not professional. Recently, I heard a top official’s address in a major sports event, broadcast to the whole world, and he made some obvious grammatical errors. That left a negative impression on many listeners.
To achieve your goals, review your communication to see if it matches your brand values.
Secret # 5: Act the part
Does the inside of the box match the outside and the messages it conveys? This is about our behaviour in terms of our work habits and interpersonal skills – we know that in the end, action speaks louder than words. It is also about what we don’t say – our body language gives away many secrets about who we really are inside!
If you put in efforts to look and sound good, then don’t miss out on the way you deal with people. That could be the thing that makes or breaks you.
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© 2013 Shirley Taylor.
Shirley Taylor is a recognised leading authority on business writing and communication skills. For almost 30 years she has presented keynotes and training programmes that help people and organisations boost communication skills and develop great relationships both orally and in writing. Shirley is bestselling author of 12 books, including Model Business Letters, Emails and Other Business Documents, which has sold half a million copies worldwide and has been translated into many languages. If you would like Shirley to speak at your next event, visit shirleytaylor.com.
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