With so many emails to write and time being an issue, too many emails are purely ‘transactional’. They just aim to get the job done. The danger here is that writers use stiff, wooden language containing pure facts. This will do nothing to create bonds or build relationships. People who share their thoughts and feelings in emails will ultimately have greater success because they will develop closer relationships.
Instead of “We spoke”, use language like “Thanks for your call”. Say “I was pleased to speak to you today” rather than “Further to your call”. Use language like “I’m pleased to help you with this” or “I understand your concern”.
When you put some emotion and feelings in your writing, you’ll stand out from others. When you put your personality in your writing and let readers hear your voice in your messages, you will start developing better relationships with your readers.
And yes, the reader can tell when you are smiling!