Using positive words and positive phrases will enhance the tone and improve the effectiveness of your writing.
Into Practice
Check out how the positive tone improves these sentences:
Negative: If you do not return your form before 2 August, it will be too late for you to attend the conference.
Positive: Please return your form before 2 August to register for this conference.
Negative: We will not be able to supply you with the books unless your full delivery address is provided.
Positive: Please let us have your address so we can deliver the books.
Negative: Our shop closes at 10pm every day and all day on Sunday.
Positive: Our shop opens from 10am to 10pm from Monday to Saturday.
Negative: Purchases over $1,000 cannot be approved by anyone else except the Sales Manager.
Positive: The Sales Manager must approve purchases over $1,000.
Negative: This model is very popular, but it only does 35 miles per gallon.
Positive: This model is very popular, and it does 35 miles per gallon.