Shirley's Articles / Communication Skills and Building Relationships

5 Big Reasons To Improve Your Communication Skills

Communicating effectively may seem easy for some. They have a natural aptitude for saying the right thing, they rarely falter over their words, and their tone is engaging. For others, it’s an uphill battle to communicate efficiently.

Communication is a vital component in life. It is connected to every aspect of living and not simply your career. It affects business, sales, forming connections, friendships and strengthening all-important family bonds.

There are many important reasons for improving your communication skills, including:

  1. Building Rapport
    You only have approximately 30 seconds to make a favourable impression on someone, so learning how to do this is essential. Building rapport isn’t just essential for new colleagues, employers or friends; it’s a vital component in creating profitable partnerships with business connections too. With minimal time to build that good first impression, it makes sense to use strong communication skills and these include; verbal, listening, and body language.
  2. Openness and Trust
    In any business, communication can be poor. Developing openness and trust among your team and those around you will afford you greater respect and a team that works well together. You can try out various methods of communication, and always consider the team dynamics to ensure the right method is used.
  3. Successful Idea Generation
    Generating ideas in a business arena requires specific skills, but developing the ability to promote those ideas positively and successfully requires excellent communication skills. Learning to read any business situation, and adapting your approach when required, will ensure that you are able to project your idea more favourably.
  4. Listening Skills
    Listening skills are vital in all areas of your life. A common habit is to always be thinking about your next sentence and losing track of the conversation. Instead, by listening actively and effectively, you will be able to respond in a more targeted way, building a connection. Ultimately, this will save you time and effort, with less conflict or misunderstandings.
  5. Presenting Yourself
    Many businesses require employees to take on greater and more diverse areas of responsibility these days, and these can include attending high-powered meetings, or, presenting in front of an audience. Presenting can be nerve-wracking. Learning how to overcome nerves, speaking clearly and with authority is vital. Using body language to reach out to the audience is another useful skill. Communication can also be in the form of handouts, audio recordings, as well as visually. The important aspect is to ensure that those listening understand the core of your message.

To progress in life and in your career, having good communication skills will enable you to interview well, to gain the career that you want, to handle difficult situations, to overcome obstacles, to sell your abilities, to build rapport, and to gain greater respect and trust from those who know you.

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Shirley is an international bestselling author. She has established herself as a leading authority in email and business writing skills. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition sold over half a million copies worldwide and has been translated into 17 languages. Her book Email Essentials reached #2 in the USA for publishers Marshall Cavendish International. Find out more about Shirley at

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