Shirley's Articles / Business Writing

Add A Human Touch In Your Business Writing

Did you know that most people today spend over 25 per cent of their time writing? The problem is, too many messages are unclear, long-winded and confusing. Employees are losing hours reading and re-reading messages, missing key information, and making errors.

Here are three ways you can make a huge difference every time you put your fingers on the keyboard:

1. Use conversational language

Decades ago, business writing was passive, wordy, and really boring. It put a distance between you and the reader, and that was fine in the 50s, because people built relationships slowly then. Today, we need to build relationships quickly, so it makes sense to use writing that’s as close as possible to spoken language.

So write as though you are having a conversation – because you are!

2. Write like a human, not a template

Let’s compare some template and human writing:

Template: You are required to attend the above-mentioned meeting to report on progress that has been made since last month’s meeting. Kindly advise your availability.

Human: I would like you to attend this meeting to report on the great ideas you mentioned last month. Please confirm that you can join us.

Please, get rid of all this boring, template language that’s spread like a virus all over the world.

Go through all your template emails, and transform them to human!

3. Build relationships with your writing

Today’s world is fast-paced and technology-crazy. You need to come across as a human instead of a robot. Make your writing positive, interesting, and add a personal touch. Good writing can help you build credibility, influence people, win more clients, and achieve your goals.

So aim to connect and build relationships with every email you write.

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* Credit line: © Shirley Taylor. Shirley is an international bestselling author. She has established herself as a leading authority in email and business writing skills. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition sold over half a million copies worldwide and has been translated into 17 languages. Her book Email Essentials reached #2 in the USA for publishers Marshall Cavendish International. Find out more about Shirley at shirleytaylor.com.
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