Today, many people have two voices – one voice for speaking and a different voice for writing.
Let me share an example from a huge organisation I worked with in one of the most modern countries in the world – Singapore. Their aims were to stand out from the competition with a customer-friendly attitude that’s approachable, warm, and caring.
If you called their hotline, you may hear a recorded message saying, “Hey, we’re sorry, we’re on another call right now. Hang tight and we’ll be with you very soon.” But then… when they emailed customers, they were writing things like this:
This email sounds like something that could be written by a robot that’s programmed to perfection.
What’s happening in your organisation?
Are your emails like a cha-cha-cha? Do they sound like a human voice, friendly and warm, with everyday language and active voice?
Or are your emails more like a waltz? Do they sound like a robot, cold, formal and distant, very monotone and template?
In business today, we need to get things done quickly, we need to connect, build relationships and create trust. This will happen quicker with the human voice.
I would love to work with you and your organisation to bring back the human touch to all your communications. Let’s encourage all our teams to make a human difference. Check out my popular signature business writing programme here. I can customise this training specially for you and do this as half-day, one-day or two-day. Just let me know what works for you.
Let’s work together to make a human difference.