Shirley's Articles / Personal Effectiveness

Five Secrets To Brand Yourself

When you manage your personal branding, people will remember you and associate you with the brand values you wish to convey. If you don’t manage your brand, others will!

Secret # 1: Define your brand

Your brand is what people say you are. Do you know who you are? The image in my past career (though not bad) needed a lift in my new career so I had to redefine what my new brand was. What is your brand and what do you stand for? If you want people to remember you, to buy from you or offer you a job or promotion, you need to present yourself in a way that represents your brand.

Secret # 2: Set your brand goals

Without a goal in mind, the ‘image’ is just superficial.

Secret # 3: Look the part

Our look tells a story about who we are. It conveys the messages, whether intended or not, of what our brand values are. So, what message are you conveying to people with the way you look?

Look in the mirror and ask yourself: what brand value are you conveying through your look, and is it consistent with your intended message?

Secret # 4: Sound the part

In any communication, whether formal or informal, you need to make sure it is representing your brand values. What impressions would you like to leave behind when you communicate?

I often receive emails in SMS language even in an official capacity, and it always gives me an impression that the sender is not professional. Recently, I heard a top official’s address in a major sports event, broadcast to the whole world, and he made some obvious grammatical errors. That left a negative impression on many listeners.

To achieve your goals, review your communication to see if it matches your brand values.

Secret # 5: Act the part

Does the inside of the box match the outside and the messages it conveys? This is about our behaviour in terms of our work habits and interpersonal skills – we know that in the end, action speaks louder than words. It is also about what we don’t say – our body language gives away many secrets about who we really are inside!

If you put in efforts to look and sound good, then don’t miss out on the way you deal with people. That could be the thing that makes or breaks you.

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Shirley is an international bestselling author. She has established herself as a leading authority in email and business writing skills. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition sold over half a million copies worldwide and has been translated into 17 languages. Her book Email Essentials reached #2 in the USA for publishers Marshall Cavendish International. Find out more about Shirley at

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