Shirley's Articles / Personal Effectiveness

Focus On What You Are Good At

There are many pressures from society and family to be a certain version of successful. Usually this means wealthy or socially important, instead of healthy, happy and great at what you do. But doing things to make lots of money or for superficial social status will not lead to a fulfilling life. In the workplace, focusing on tasks that are difficult or displeasing to you, even if they will supposedly help you ‘get ahead’, will make you miserable.

The idea

As Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” He was an example for us all, a man who obviously loved what he did and was therefore very successful at is.

Do not stray from your talents. When something comes easily to you, you often enjoy it more. It is much easier to become a leader in a field you are naturally good at. Resist pressure to achieve other people’s vision of success. Focus on what you are and can be great at doing. As long as you are doing what you are good at, the rest will fall into place.

Fast fact: Take every opportunity to they new things. At any point in your life, you may find something that you are good at, something you have been looking for all along.

In practice

  • Knowing what you are good at is one thing. Being modest about it is another. If you are especially good at something, let it be known. Tell anyone and everyone who is interested. This way, if there is a job prospect or project that is right up your ally, people will know to come to you first.
  • In the workplace, volunteer for tasks that you know you can do well. Keep you eye out for projects and job advancements that will help you shine. let your superiors know your skills, interests and desire to grow. You never know what they may have in store for you.
  • Narrow your field of expertise. Don’t try to be the best at everything.
  • Don’t be side tracked by other taste or other people. Don’t be intimidated into thinking that what you are good at is not worthwhile.
  • Take compliments, Reflection what other say you are skilled at. They may be able to see a talent in you that you do not see yourself.
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Shirley is an international bestselling author. She has established herself as a leading authority in email and business writing skills. Her international bestseller Model Business Letters, Emails & Other Business Documents 7th edition sold over half a million copies worldwide and has been translated into 17 languages. Her book Email Essentials reached #2 in the USA for publishers Marshall Cavendish International. Find out more about Shirley at

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